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The Effect of Brand Image, Brand Trust And Perceived Quality on CSR

The Effect of Brand Image, Brand Trust And Perceived Quality on CSR

Paperback

Business General

ISBN10: 6203840904
ISBN13: 9786203840902
Publisher: Lap Lambert Academic Pub
Published: Apr 16 2021
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: English
Since the second half of the 20th century, a long debate on corporate social responsibility (CSR) has been taking place. In 1953, Bowen (1953) wrote the seminal book Social Responsibilities of the Businessman. Since then there has been a shift in terminology from the social responsibility of business to CSR. Additionally, this field has grown significantly and today contains a great proliferation of theories, approaches, and terminologies. Society and business, social issues management, public policy and business, stakeholder management, corporate accountability are just some of the terms used to describe the phenomena related to corporate responsibility in society.

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Business General