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EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market

EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market

Hardcover

Series: Schriften Zu Marketing Und Handel, Book 15

AccountingBusiness General

ISBN10: 3631643578
ISBN13: 9783631643570
Publisher: Peter Lang
Published: Apr 24 2014
Pages: 127
Weight: 0.74
Height: 0.38 Width: 5.83 Depth: 8.27
Language: English
This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

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