Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Edge: Turning Adversity Into Advantage

Edge: Turning Adversity Into Advantage

Huang, Laura

Hardcover

Business GeneralGeneral PsychologySelf-Help

Currently unavailable to order

ISBN10: 0525540814
ISBN13: 9780525540816
Publisher: Portfolio
Published: Jan 28 2020
Pages: 272
Weight: 0.90
Height: 1.10 Width: 5.50 Depth: 8.30
Language: English
Laura Huang, an award-winning Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own--by turning the very challenges and biases that hold us back into advantages.

How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they're predisposed not to, and perhaps have already written you off?

In Edge: Turning Adversity into Advantage, Huang draws on her groundbreaking research on entrepreneurial intuition, persuasion, and implicit decision-making, to impart her profound findings and share stories of previously-overlooked Olympians, assistants-turned-executives, and flailing companies that made momentous turnarounds. Her framework, EDGE, reveals how to:

  • Enrich Recognize and communicate the unique value you bring--your basic goods.
  • Delight Create unexpected moments that surprise others and open doors.
  • Guide Shape and redirect how others perceive you, turning stereotypes into strengths.
  • Effort Channel your hard work where it matters most, so it works harder for you.

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