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612-822-4611
The Economics of Higher Purpose: Eight Counterintuitive Steps for Creating a Purpose-Driven Organization

The Economics of Higher Purpose: Eight Counterintuitive Steps for Creating a Purpose-Driven Organization

Audio Book

Business General

Currently unavailable to order

ISBN13: 9798228720855
Publisher: Ascent Audio
Published: Aug 20 2019
Language: English
Two distinguished scholars offer eight steps to help organizations discover and embrace an authentic higher purpose-something that will dramatically improve every aspect of any enterprise, including the bottom line. Managers are taught that employees are self-interested and work resistant, so they create systems of control to combat these expectations. The result? These gloomy assumptions become self-fulfilling prophecies, workforces tend to underperform and resist control, and managers undermine their own effectiveness in a vicious cycle. But when an authentic higher purpose permeates business strategy and decision-making, the cycle is broken. Employers and employees fully engage, become proactive contributors to purpose, and exceed expectations. Long-term economic benefits follow. Robert E. Quinn and Anjan J. Thakor offer a new logic that builds on the assumptions of economics and opens a new path to clearly identifying an organization's higher purpose and integrating it with the organization's strategy. They offer a practical and counterintuitive eight-step approach to articulating higher purpose and show how to weave it into the fabric of the organization.

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Business General