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E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice

E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice

Paperback

Business GeneralMarketing

ISBN10: 0765608073
ISBN13: 9780765608079
Publisher: Routledge
Published: Jul 31 2002
Pages: 320
Weight: 1.06
Height: 0.81 Width: 6.30 Depth: 9.08
Language: English
This text provides a collection of different perspectives on e-Service and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.

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Business General