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E-Commerce and Financial Services in Asia: The Expansion and Globalization of Alibaba, Coupang and SoftBank
Paperback
ISBN13: 9781032856711
Publisher: Routledge
Published: May 21 2026
Pages: 204
Weight: 0.77
Height: 0.46 Width: 6.69 Depth: 9.61
Language: English
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.
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