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Don't Do It!!!
Paperback
Business BiographiesBusiness GeneralManagement
Publisher Price: $17.99
ISBN13: 9781067322113
Publisher: Don
Published: Nov 5 2026
Pages: 162
Weight: 0.50
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
Thinking about starting a business? Before you risk your savings, your relationships or your sanity, read this.
DON'T DO IT!!! is not an instruction to abandon your dream. It's a warning to ask better questions before the excitement turns into expensive reality.
After more than 30 years of launching businesses, New Zealand entrepreneur Jason Merrylees has seen ideas succeed, stall and spectacularly unravel. From video stores and organic coffee to fruit juice, ready-made meals, honey and inventions nobody knew they needed, he shares the decisions, surprises and mistakes that rarely make it into glossy entrepreneurial success stories.
With humour and uncomfortable honesty, Jason explores the real costs of business ownership: cash-flow problems, misplaced optimism, sleepless nights, pressure on family life and the difficulty of knowing when to stop.
Alongside the stories are practical reality checks to help you examine your customers, your numbers, your assumptions and how much you can genuinely afford to lose before signing contracts or ordering stock.
This is a book for first-time founders, serial entrepreneurs and anyone tempted by the words, How hard could it be?
You might still decide to do it. But you'll be better prepared to know why - and when not to.
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