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Digital Transformation and Innovation in Tourism Events
Paperback
Series: Routledge Advances in Management and Business Studies
ISBN13: 9781032220970
Publisher: Routledge
Published: Jan 29 2024
Pages: 238
Weight: 0.81
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English
The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.
The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.
The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.
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