Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Digital Transformation Initiatives for Agile Marketing

Digital Transformation Initiatives for Agile Marketing

Maravilhas, Sérgio
Ladeira, Rodrigo

Hardcover

Business GeneralMarketingGeneral Computers

Publisher Price: $525.00

ISBN13: 9798369344668
Publisher: Igi Global Scientific Publishing
Published: Oct 16 2024
Pages: 604
Weight: 2.77
Height: 1.31 Width: 7.00 Depth: 10.00
Language: English
In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.

1 different editions

Also available

Also from

Maravilhas, Sérgio

View All

Also in

Business General

View All