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Digital Marketing: Grundlagen - Instrumente - Prozesse
Hardcover
ISBN13: 9783658533281
Publisher: Springer Gabler
Published: Feb 2 2027
Language: German
Digital Marketing ist als zentrales Marketinginstrument neben der klassischen Kommunikation nicht mehr wegzudenken. Dieses Buch behandelt - aufbauend auf terminologischen und theoretischen Grundlagen - zentrale Instrumente sowie den ganzheitlichen Managementprozess des Digital Marketing. Ein weiterer Schwerpunkt liegt auf der Integration von Offline- und Online-Kampagnen. Fallbeispiele fördern ein schnelles Verständnis der zuvor erläuterten Inhalte.
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