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Developing New Food Products for a Changing Marketplace

Developing New Food Products for a Changing Marketplace

Hardcover

MarketingTechnology & Engineering

ISBN10: 0849328330
ISBN13: 9780849328336
Publisher: CRC Press
Published: Nov 5 2007
Pages: 612
Weight: 2.15
Height: 1.44 Width: 6.62 Depth: 9.24
Language: English

Far exceeding the dynamic evolution prophesized by the editors of the first edition, food product development outstripped all expectations by incorporating several new phenomena. The demands of aging boomers for food that provides both taste and nutrition, the overwhelming consumer demand for convenience, the rapidly changing landscape of food retailing, and scientific breakthroughs in ingredient, processing, and packaging technology underscore the industry's propensity for change in the marketing, packaging, and development arenas. Such drastic change demands an up-to-date review of this expanding field.

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Technology & Engineering