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Destination Marketing: Essentials
Paperback
ISBN13: 9780367469542
Publisher: Routledge
Published: Oct 20 2020
Pages: 324
Weight: 1.33
Height: 0.70 Width: 7.44 Depth: 9.69
Language: English
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
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