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Design Empathy and Contextual Awareness: Frames of Reference for the 21st Century Creative
Paperback
Technology & EngineeringIndustrial Design
ISBN13: 9781529438215
Publisher: Laurence King
Published: Sep 2 2025
Pages: 208
Weight: 1.20
Height: 0.71 Width: 6.69 Depth: 9.45
Language: English
Design Empathy and Contextual Awareness demystifies the fuzzy front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a trade skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or frames). As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes. Chapters cover:
Laying a foundation: design as a whole-brain activity
Design behaviors: design as a whole-life activity
Empathy: cognitive and emotional empathy, and compassionate concern
Contextual awareness: cultivating your designer's sixth sense
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