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612-822-4611
Chinese Outbound Tourism 2.0

Chinese Outbound Tourism 2.0

Hardcover

Series: Advances in Hospitality and Tourism

Business GeneralTravel GeneralGeneral Science

ISBN10: 1771881801
ISBN13: 9781771881807
Publisher: Apple Academic Press
Published: Dec 15 2015
Pages: 428
Weight: 1.75
Height: 1.10 Width: 6.00 Depth: 9.30
Language: English

Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial west-meets-east moments, the new Chinese tourists are showing up at their doors and presenting new challenges for marketing and service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market. The book reflects on the paths of the Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations.

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Li, Xiang (Robert)

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Business General