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Decoding the Digital Jungle

Decoding the Digital Jungle

Paperback

Business General

ISBN10: 1638325022
ISBN13: 9781638325024
Publisher: Harpercollins 360
Published: Mar 30 2021
Pages: 190
Weight: 0.63
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people 'migrated' to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?. Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors?

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Business General