Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Decision Context in Mobile Retail Finance: Understanding High-Stakes Consumer Decision-Making

Decision Context in Mobile Retail Finance: Understanding High-Stakes Consumer Decision-Making

Engel, Pauline

Paperback

Business General

ISBN10: 3696381705
ISBN13: 9783696381707
Publisher: Bod - Books on Demand
Published: Jun 3 2026
Pages: 220
Weight: 0.59
Height: 0.46 Width: 5.83 Depth: 8.27
Language: English
Smartphones have become a central interface for everyday decision-making, including investing. Neo-brokers such as Robinhood and Trade Republic allow consumers to trade anytime and anywhere, making financial decisions increasingly mobile and context-dependent. This cumulative dissertation examines how situational context shapes mobile financial decision-making. Focusing on crowdedness and weather, it investigates how contextual factors influence retail investor behavior and how these effects differ between mobile and non-mobile devices. Across three interconnected articles, the findings show that contextual factors systematically affect investment behavior and that mobile devices alter how investors respond to these influences. By integrating mobile consumer behavior, environmental psychology, and behavioral finance, this dissertation contributes to the understanding of high-stakes decision-making in mobile financial environments.

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