Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change

The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change

Barrah, Beirem Ben
Jordanov, Philip

Hardcover

Business General

Currently unavailable to order

ISBN10: 1394196563
ISBN13: 9781394196562
Publisher: Wiley
Published: Apr 2 2024
Pages: 288
Weight: 1.05
Height: 1.10 Width: 6.30 Depth: 9.10
Language: English

Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization

In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.

Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:

  • The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
  • The most common myths that leaders accidentally buy into as they guide their organizations
  • Case studies of contemporary companies overcoming challenges using brain and behavior science

A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.

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