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The Dynamics of Advertising

The Dynamics of Advertising

Paperback

AccountingGeneral Sociology

ISBN10: 9058230856
ISBN13: 9789058230850
Publisher: Routledge
Published: Nov 17 2000
Pages: 296
Weight: 0.92
Height: 0.62 Width: 6.14 Depth: 9.21
Language: English
Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.

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