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The Dynamics of Advertising

The Dynamics of Advertising

Paperback

AccountingGeneral Sociology

ISBN10: 9058230856
ISBN13: 9789058230850
Publisher: Routledge
Published: Nov 17 2000
Pages: 296
Weight: 0.92
Height: 0.62 Width: 6.14 Depth: 9.21
Language: English
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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