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De Mom Test: Hoe je met klanten moet praten om te leren of je bedrijf een goed idee is, terwijl iedereen tegen je liegt.
Paperback
Publisher: Independently Published
Published: Sep 10 2017
Pages: 142
Weight: 0.38
Height: 0.30 Width: 5.50 Depth: 8.50
Language: Dutch
Vraag nooit aan je moeder of je bedrijf een goed idee is want ze houdt van je en zal tegen je liegen.
Technisch gezien is dit waar, maar daar gaat het helemaal niet om. Je moet niemand vragen of je bedrijf een goed idee is. Het is een slechte vraag en iedereen zal in ieder geval een klein beetje tegen je liegen. Het is niet de verantwoordelijkheid van anderen om jou de waarheid te vertellen. Het is jouw verantwoordelijkheid om die te vinden.
Het is de moeite waard om het goed te doen
Praten met klanten is één van de fundamentele skills voor zowel Customer Development als Lean Startup. We weten allemaal dat we het moeten doen, maar niemand lijkt toe te willen geven dat het best moeilijk is om de juiste vragen te stellen.
Dit boek laat je zien hoe klantgesprekken fout kunnen gaan en hoe je ze beter kunt voeren. Het is een snel en praktisch handboek dat je tijd, geld en leed zal besparen.
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