Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Dragonproof Ecommerce: You Vs. Amazon - How To Protect Your Online Business, Products, And Customers

Dragonproof Ecommerce: You Vs. Amazon - How To Protect Your Online Business, Products, And Customers

Barrish, Christopher
Wilson, Rick

Paperback

Business General

ISBN10: 1795220104
ISBN13: 9781795220101
Publisher: Independently Published
Published: Feb 10 2019
Pages: 210
Weight: 0.69
Height: 0.48 Width: 5.98 Depth: 9.02
Language: English
Doing business in an Amazon world requires more than short-sighted tips and tricks which leave retailers chasing the tail of a trillion-dollar dragon they'll never beat. If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and minimum viable software solutions in the shadow of major retail marketplaces.

As CEO of the Miva ecommerce platform, Rick Wilson's experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions.

Now, he draws upon that real-world problem solving to suggest a winning basis for sustainable, profitable online selling. This freewheeling conversation gets to the core of foundational ecommerce concepts like:

  • The magical relationship between margin, solution-value, and product positioning
  • The true cost of operational friction around an ecommerce business, and how to erase it
  • How to leverage an ad spend into marketing that actually speaks to customer pain points
  • The existential crises which every online business faces as it scales from 1 to 5 to 50 to 500 employees
  • What it takes to be an ecommerce unicorn in 2019 and beyond
Find out what a truly DRAGONPROOF approach means for your business, in this accessible, essential battle plan for all ecommerce pros.

Also in

Business General

View All