• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Direct Mail in a Digital World

Direct Mail in a Digital World

Paperback

Business General

ISBN10: 0615993818
ISBN13: 9780615993812
Publisher: Createspace
Published: Apr 18 2014
Pages: 68
Weight: 0.20
Height: 0.14 Width: 5.51 Depth: 8.50
Language: English
Who says that Direct Mail is dead! In the digital age, everyone thinks email is the best marketing tool. Pat Pendergast details for you specific methods and processes he is using for Direct Mail success. Don't waste your hard earned money on a poorly conceived Direct Mail campaign. ROI (return on investment) is how you need to think and plan for a successful Direct Mail campaign. A 2% response rate is old news. You want to think lifetime value of a customer. Testing will also help you find the best mailing list and demographic for your product. Testing different prices will determine your price point. A Direct Mail campaign, when executed correctly, will continue to bring you sales and profits over and over again.

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Business General