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Digital Virtual Consumption
Paperback
Series: Routledge Studies in Innovation, Organizations and Technolog
Business GeneralGeneral Computers
ISBN13: 9781138203075
Publisher: Routledge
Published: Jul 27 2016
Pages: 234
Weight: 0.73
Height: 0.51 Width: 6.00 Depth: 9.00
Language: English
Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.
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