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Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era
Hardcover
Series: Contributions to Management Science
Business GeneralEconomicsTeaching Instruction
ISBN13: 9783030633752
Publisher: Springer Nature
Published: Mar 26 2021
Pages: 219
Weight: 1.12
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach.
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