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Digital Television Strategies: Business Challenges and Opportunities

Digital Television Strategies: Business Challenges and Opportunities

Paperback

LaborManagementTechnology & Engineering

ISBN10: 134966670X
ISBN13: 9781349666706
Publisher: Palgrave
Published: Oct 22 2002
Pages: 196
Weight: 0.70
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

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