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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Paperback
Series: Que Biz-Tech
Business GeneralManagementMarketing
Publisher Price: $39.99
ISBN13: 9780789759603
Publisher: Que
Published: May 9 2018
Pages: 272
Weight: 0.80
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
- Prioritize--because you can't measure and analyze everything
- Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
- Measure real digital media ROI: sales, leads, and customer satisfaction
- Track the performance of all paid, earned, and owned digital channels
- Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
- Start optimizing digital content in real time
- Implement advanced tools, processes, and algorithms for accurately measuring influence
- Make the most of surveys, focus groups, and offline research synergies
- Focus new marketing investments where they'll deliver the most value - Identify and understand your most important audiences across the digital ecosystem
-- Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
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