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Digital Marketing: Strategy, Planning & Disruption
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781529680447
Publisher: Sage Publications Ltd
Published: Apr 23 2025
Pages: 488
Weight: 2.40
Height: 1.06 Width: 7.44 Depth: 9.69
Language: English
With an excellent blend of theory, research, practice and application, key features include:
- New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa.
- A new running case study throughout the book which looks at Uber.
- Ethical Insights which highlight responsible marketing and support PRME.
- Professional Skills which address employability.
- Discover More and Digital Tools text boxes.
- Activities, exercises and Smartphone Sixty Seconds(R) icebreakers which help students apply their understanding of each chapter.
Essential reading for all students and practitioners of digital marketing.
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