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Digital Business Models: Driving Transformation and Innovation
Hardcover
Business GeneralManagementTechnology & Engineering
ISBN13: 9783319969015
Publisher: Palgrave MacMillan
Published: Jan 29 2019
Pages: 264
Weight: 1.09
Height: 0.69 Width: 5.83 Depth: 8.27
Language: English
This innovative edited collection explores digital business models (DBMs) in theory and practice to contribute to knowledge of how companies, organizations and networks can design, implement and apply DBMs. It views DBMs in a range of contexts and forms, which can be integrated in a number of ways, and aims to inspire and enable academics, students and practitioners to seize the opportunities posed by digital business models, technologies and platforms. One of the first and comprehensive contributions to the field of DBMs and digital business model innovations (DBMI), the authors discuss the opportunities, challenges, technologies, implementation and value creation, customer and data protection processes of DBMs in different contexts.
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