• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Digital Banking

Digital Banking

Paperback

Business General

ISBN10: 6208225248
ISBN13: 9786208225247
Publisher: LAP Lambert Academic Publishing
Published: May 31 2025
Pages: 388
Weight: 1.14
Height: 0.86 Width: 6.00 Depth: 9.00
Language: English
The book explores how customers' perceptions influence their adoption and usage of digital banking services across different demographic profiles. It examines various dimensions of perceived risk-such as financial, security, privacy, and performance risks-as well as perceived rewards, including convenience, speed, cost-effectiveness, and accessibility. The study compares responses from customers of public and private sector banks, highlighting differences in trust, technological readiness, and satisfaction levels. The findings reveal that while rewards drive adoption, perceived risks-especially security concerns-can significantly hinder digital banking usage. The book offers strategic recommendations for banks to mitigate these risks and enhance the user experience, thereby boosting digital banking adoption across sectors.

Also from

Vijaya Kumar, Thokala

Also in

Business General