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Digital Analytics for Marketing
Hardcover
Series: Mastering Business Analytics
Business GeneralManagementMarketing
ISBN13: 9780367457921
Publisher: Routledge
Published: Jan 25 2024
Pages: 308
Weight: 1.71
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
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