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The Development of Mexico's Tourism Industry: Pyramids by Day, Martinis by Night

The Development of Mexico's Tourism Industry: Pyramids by Day, Martinis by Night

Paperback

Series: New Directions in Latino American Cultures

Business GeneralMexican History

ISBN10: 134952946X
ISBN13: 9781349529469
Publisher: Springer Nature
Published: Apr 11 2006
Pages: 164
Weight: 0.48
Height: 0.39 Width: 5.50 Depth: 8.50
Language: English
Berger argues that tourism was forged by Mexico's government in 1928 as the cornerstone of state-led modernization programmes. Berger presents tourism as the leading and influential facet of the post-revolutionary modernization programme. She also examines how tourism fostered nationalism and unity, and emerged as a new form of foreign diplomacy.

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