Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Destination Marketing

Destination Marketing

Berjozkina, Galina

Paperback

Business General

ISBN10: 6202556331
ISBN13: 9786202556330
Publisher: Lap Lambert Academic Pub
Published: May 15 2020
Pages: 96
Weight: 0.33
Height: 0.23 Width: 6.00 Depth: 9.00
Language: English
In the situation of intense competition between regions for the influx of investments and skilled labor, an urgent need to increase the image and investment attractiveness of the region is felt. A huge role here is played by destination marketing, aimed at improving the attractiveness of the specific region, especially for potential customers and tourists, by the formation of unique features that guarantee outstanding competitive qualities of the region. This book focuses on the case of the capital of Cyprus - Nicosia city. Although Nicosia is not a favorite tourist destination in Cyprus, the historical value of the city, with the application of effective destination marketing theory and practice can change the touristic map in the country.

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