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Designing for Growth: A Design Thinking Tool Kit for Managers
Hardcover
Publisher Price: $29.95
ISBN13: 9780231158381
Publisher: Columbia Business School Publishing
Published: Jun 28 2011
Pages: 248
Weight: 1.60
Height: 0.90 Width: 8.70 Depth: 8.50
Language: English
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: design thinking, or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.Also in
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