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Design: A Business Case: Thinking, Leading, and Managing by Design
Paperback
Publisher Price: $31.99
ISBN13: 9781952538261
Publisher: Business Expert Press
Published: Aug 24 2020
Pages: 194
Weight: 0.59
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies.
This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.
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