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612-822-4611
The Design of Everyday Things

The Design of Everyday Things

Paperback

Business GeneralTechnology & Engineering

ISBN10: 0465067107
ISBN13: 9780465067107
Publisher: Basic Books
Pages: 192
Weight: 0.62
Height: 0.76 Width: 5.49 Depth: 8.28
Language: English
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Business General