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Deceptive Practices in Marketing: Manipulation, Misdirection, Distortion of Truth, and Exploitation in Marketing
Paperback
Publisher Price: $18.00
ISBN13: 9781918900675
Publisher: UK Publishing House Ltd.
Published: Jul 1 2026
Pages: 172
Weight: 0.52
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
Marketing has always occupied a paradoxical space, celebrated as an engine of economic growth and condemned as a conduit for manipulation. What began as rudimentary salesmanship has evolved into a sophisticated system shaped by psychology, technology, and global commerce, while the tension between informing consumers and influencing them has only deepened.
Deceptive Practices in Marketing by Saleem analyses the forces that sustain this deception, the psychological levers it exploits, and the legal and ethical frameworks struggling to keep pace moving across twelve chapters from foundational concepts through visual and digital manipulation to global regulation and a path toward integrity driven marketing.
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