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Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business
Paperback
Business GeneralManagementDatabases
ISBN13: 9781398619593
Publisher: Kogan Page
Published: Sep 30 2025
Pages: 296
Weight: 1.30
Height: 0.80 Width: 6.14 Depth: 9.21
Language: English
Is your business equipped with a data strategy that drives real impact?
Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance.
- Collaborate with data teams to build a business-led strategy
- Integrate AI, automation and analytics into enterprise capability
- Navigate ethics, governance and regulatory complexity
- Prepare for the future with insight on emerging technologies With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world. Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies
1 different editions
Also available
Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business
Marr, Bernard
Hardcover
Also from
Marr, Bernard
Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence
Marr, Bernard
Paperback
Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business
Marr, Bernard
Hardcover
Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence
Marr, Bernard
Hardcover
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