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Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

Paperback

Business GeneralManagementDatabases

Publisher Price: $59.99

ISBN10: 1349487864
ISBN13: 9781349487868
Publisher: Springer Nature
Published: Oct 30 2014
Pages: 242
Weight: 0.81
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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Business General