Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Data Driven: Profiting from Your Most Important Business Asset

Data Driven: Profiting from Your Most Important Business Asset

Redman, Thomas C.

Hardcover

Business GeneralManagement

Publisher Price: $35.00

ISBN10: 1422119122
ISBN13: 9781422119129
Publisher: Harvard Business Review Press
Published: Aug 19 2008
Pages: 272
Weight: 1.20
Height: 1.10 Width: 6.10 Depth: 9.30
Language: English
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the Data Doc, shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:

- The special properties that make data such a powerful asset

- The hidden costs of flawed, outdated, or otherwise poor-quality data

- How to improve data quality for competitive advantage

- Strategies for exploiting your data to make better business decisions

- The many ways to bring data to market

- Ideas for dealing with political struggles over data and concerns about privacy rights

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Also in

Business General

View All