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Data-Driven Customer Engagement: Mastering Martech Strategies for Success
Hardcover
Business GeneralGeneral Computers
Publisher Price: $44.99
ISBN13: 9783031642944
Publisher: Springer
Published: Oct 31 2024
Pages: 332
Weight: 1.50
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.
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