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Data Analytics for Business: Lessons for Sales, Marketing, and Strategy
Paperback
ISBN13: 9780367281489
Publisher: Routledge
Published: Dec 20 2022
Pages: 162
Weight: 0.55
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications.
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