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Data Analytics for Business: Foundations and Industry Applications

Data Analytics for Business: Foundations and Industry Applications

Paperback

Business GeneralManagement

ISBN10: 0367654199
ISBN13: 9780367654191
Publisher: Routledge
Published: Apr 21 2022
Pages: 276
Weight: 0.90
Height: 0.61 Width: 6.14 Depth: 9.21
Language: English
Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field and showing how data analytics insights can be leveraged for business results.

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Business General