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Customer Service Marketing: Managing the Customer Experience
Paperback
ISBN13: 9780367208936
Publisher: Routledge
Published: Dec 5 2022
Pages: 278
Weight: 1.03
Height: 0.61 Width: 6.69 Depth: 9.61
Language: English
This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.
1 different editions
Also available
Customer Service Marketing: Managing the Customer Experience
Torres, Edwin N.
Zhang, Tingting
Hardcover
Also from
Torres, Edwin N.
Customer Service Marketing: Managing the Customer Experience
Torres, Edwin N.
Zhang, Tingting
Hardcover
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