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Customer Relationship Management

Customer Relationship Management

Hardcover

Business General

ISBN10: 8180941949
ISBN13: 9788180941948
Publisher: Mjp Publ
Published: Jul 1 2021
Pages: 270
Weight: 1.39
Height: 0.63 Width: 6.69 Depth: 9.61
Language: English
Customer relationship management, or CRM, has escalated into a subjectof major importance. CRM builds especially on the principles of relationship marketing, the origins of which involving building relationships ofmutual value between suppliers and customers, have existed since the start of commerce. However, what has changed over the past decade is a series of significant trends that collectively shape theopportunity better to serve customers through information-enabled relationship marketing, o

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Shanthi, R.

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Business General