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Customer Engagement Marketing
Hardcover
ISBN13: 9783319619842
Publisher: Palgrave MacMillan
Published: Sep 6 2017
Pages: 328
Weight: 1.25
Height: 0.81 Width: 5.83 Depth: 8.27
Language: English
Identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies
Describes the theoretical underpinnings and metrics used to gage customer engagement
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