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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Hardcover

Series: Premier Reference Source

Business GeneralMarketing

ISBN10: 1466625244
ISBN13: 9781466625242
Publisher: Igi Global Scientific Publishing
Published: Nov 30 2012
Pages: 676
Weight: 4.05
Height: 1.70 Width: 8.80 Depth: 11.10
Language: English
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.

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Business General