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Customer Care Excellence: How to Create an Effective Customer Focus

Customer Care Excellence: How to Create an Effective Customer Focus

Paperback

Series: Customer Care Excellence: How to Create an Effective Customer Care

Business General

ISBN10: 0749457058
ISBN13: 9780749457051
Publisher: Kogan Page
Published: Nov 30 2010
Pages: 288
Weight: 0.90
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
With more choice than ever before, customers today have high expectations of products and services. Businesses need a top-notch customer services system in place, and Customer Care Excellence explains how to achieve just that.

In clear, practical language, this book explains how to develop and sustain a customer-service focus within a company. Emphasizing both strategic and practical aspects of customer service, the author explains how gaining customer commitment and motivating employees to deliver excellent service can ensure successful results and satisfied customers.

This new edition includes material on how online technology has affected customer service, illustrated with examples from Virgin, Tesco and eBay. With clear diagrams and each chapter ending with an action checklist, Customer Care Excellence is an up-to-date guide to maintaining quality customer service.

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Business General