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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Paperback

Business GeneralMarketing

ISBN10: 0136027164
ISBN13: 9780136027164
Publisher: Pearson
Published: Jul 1 2009
Pages: 192
Weight: 0.80
Height: 0.30 Width: 8.40 Depth: 10.70
Language: English
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour.

This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

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Business General