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Crisis Communications Management
Paperback
ISBN13: 9781787566187
Publisher: Emerald Publishing Limited
Published: Dec 3 2018
Pages: 152
Weight: 0.60
Height: 0.60 Width: 5.20 Depth: 7.90
Language: English
This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the 'Red Book', dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment.
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