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Crisis Communication: Theory and Practice
Hardcover
Business GeneralMarketingGeneral Reference
ISBN13: 9780765620514
Publisher: Routledge
Published: Apr 15 2010
Pages: 256
Weight: 1.35
Height: 0.80 Width: 7.70 Depth: 9.40
Language: English
Crisis Communication adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. It prepares students by providing a theoretical framework for understanding, examining the recommendations of academics and practitioners, and describing the steps and stages for communication planning. It is designed for upper undergraduate students and does not require familiarity with relevant theory. Each chapter includes Chapter Objectives, Case Study, Practitioner Perspective, and Exercises, and an online Instructor's Manual is available to adopters.
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