Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Creativity in Product Innovation

Creativity in Product Innovation

Goldenberg, Jacob
Mazursky, David
Jacob, Goldenberg

Paperback

AccountingBusiness GeneralMarketing

ISBN10: 0521002494
ISBN13: 9780521002493
Publisher: Cambridge University Press
Published: Jan 3 2002
Pages: 240
Weight: 0.90
Height: 0.60 Width: 6.70 Depth: 9.50
Language: English
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain regularities in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

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